jwblue Posted March 2, 2012 Share Posted March 2, 2012 (edited) Interesting. http://www.autoweek.com/article/20120302/CARNEWS/120309977 HANS GREIMEL, AUTOMOTIVE NEWS 10:10 am, March 2, 2012 The Datsun nameplate may soon be revived by Nissan Motor Co. as a low-cost sub-brand for emerging markets such as Russia and India. The Japanese carmaker plans to relaunch Datsun in 2014 and initially start selling the cars in Russia, India and Indonesia, Japan's Nikkei business daily reported. The vehicles will be priced around 500,000 yen ($6,100), it said. Nissan declined to comment on the report. A focus on expanding sales in emerging markets is a key pillar of Nissan's mid-term business plan. It aims to make countries such as India, Brazil, China and Russia account for 60 percent of its global sales by 2016, from 40 percent in 2007. It also has ambitious goals for expanding market share in emerging markets. Many of the upcoming Datsuns are expected to ride on Nissan's global V-platform for low-cost small cars and source most of their parts locally, the Nikkei said in its report on March 1. But in Russia, Nissan will use platforms supplied by its local partner AvtoVaz. Nissan targets global volume of 300,000 units a year for Datsun, the Nikkei said. While announcing its mid-year business pan in June 2011, Nissan said that by 2016, it will increase the number of models using its V-platform to three from two now. It also aims to boost global V-platform sales to 1 million units, from 130,000 in 2010. Nissan began phasing out the Datsun name in the United States and Europe in the early 1980s. The move was meant to strengthen Nissan's global corporate image. YouTube has a lot of Datsun commercials from the late 70s early 80s. They are a trip to watch. Edited March 2, 2012 by jwblue Link to comment Share on other sites More sharing options...
devonianwalk Posted March 2, 2012 Share Posted March 2, 2012 I'd love to replace my Nissan emblems with the Datsun badge. Link to comment Share on other sites More sharing options...
Nefarious Posted March 2, 2012 Share Posted March 2, 2012 I'd love to replace my Nissan emblems with the Datsun badge. amen to that. and dude I love your avatar pic!! Fellow black metal appreciater? Or are you just mocking it. lol Link to comment Share on other sites More sharing options...
Precise1 Posted March 2, 2012 Share Posted March 2, 2012 Meh. Nissan was Datsun that is Nissan now. Semantics. Focus on making quality reliable vehicles and call yourself Nosun for all I care. B Link to comment Share on other sites More sharing options...
devonianwalk Posted March 3, 2012 Share Posted March 3, 2012 amen to that. and dude I love your avatar pic!! Fellow black metal appreciater? Or are you just mocking it. lol Hehe .. While I'm not a hater, it is somewhat of a mockery. Link to comment Share on other sites More sharing options...
nunya Posted March 3, 2012 Share Posted March 3, 2012 Meh. Nissan was Datsun that is Nissan now. Semantics. Focus on making quality reliable vehicles and call yourself Nosun for all I care. B Though I somewhat agree and could care less about badge engineering, I can see the money to be made bringing back the badge. Retro sells. I won't be putting "Datsun 2100" badges on my truck or anything but have no problems with the name coming back Link to comment Share on other sites More sharing options...
Tungsten Posted March 3, 2012 Share Posted March 3, 2012 They are going to only revive it to sell even crappier vehicles to make it look like Nissan is a mid level brand instead of an entry level brand. I only see this attracting the fixed income single mom crowd like the Yugo did back in the day. Link to comment Share on other sites More sharing options...
Kingman Posted March 4, 2012 Share Posted March 4, 2012 Big whoop. Almost all of Nissan's cars nowadays are piles of sheit. We all know this yuppy driven brand isn't going to make Datsuns anything to write home about and they'll never live up to the name. Just another stupid business tactic. It's sad, really. Link to comment Share on other sites More sharing options...
Tungsten Posted March 4, 2012 Share Posted March 4, 2012 The reality is Nissan would not even exist anymore if it wasn't for the watering down. Nissan faced a real financial disaster in 1999 so they had to go cheap or die. http://en.wikipedia.org/wiki/Nissan#Alliance_with_Renault Link to comment Share on other sites More sharing options...
jwblue Posted March 4, 2012 Author Share Posted March 4, 2012 Big whoop. Almost all of Nissan's cars nowadays are piles of sheit. We all know this yuppy driven brand isn't going to make Datsuns anything to write home about and they'll never live up to the name. Just another stupid business tactic. It's sad, really. What brand or product is made as well or better than it was in the past? Very few? Link to comment Share on other sites More sharing options...
Tungsten Posted March 4, 2012 Share Posted March 4, 2012 I would say Chrysler products are now made better than they were before. Link to comment Share on other sites More sharing options...
Slartibartfast Posted March 5, 2012 Share Posted March 5, 2012 LOL I was in a PT cruiser a few years ago, and was actually impressed with the interior. My mom said it drove well. It was still a minivan, but nice for what it was. But yeah, it's just a badge. There's probably going to be as much similarity between Datsuns as between the new crossover Pathfinder and our rigs. But, hey, they might surprise us all with something decent. Link to comment Share on other sites More sharing options...
Tungsten Posted March 5, 2012 Share Posted March 5, 2012 The new Datsun will look something like this: Link to comment Share on other sites More sharing options...
Slartibartfast Posted March 5, 2012 Share Posted March 5, 2012 (edited) I take it back, that's horrible. Edited March 5, 2012 by Slartibartfast Link to comment Share on other sites More sharing options...
devonianwalk Posted March 5, 2012 Share Posted March 5, 2012 Lol. Is that a Tata? Link to comment Share on other sites More sharing options...
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